Build an information-marketing plan your service business can actually run.
Most service businesses win clients by proving expertise, not by shouting louder. This guide shows you how to plan, produce, and distribute useful content that turns strangers into qualified leads — without a full-time marketing team.
What is an information-marketing plan?
An information-marketing plan is a written system for turning the knowledge in your head into content that attracts the right clients: articles, videos, checklists, and email sequences.
For service businesses — agencies, consultants, contractors, coaches, clinics — it replaces cold outreach with inbound trust. Prospects arrive already understanding what you do and why they should hire you.
This site walks through the plan one lesson at a time: what to write about, how to package it, how to distribute it on YouTube and search, and how to measure whether it's actually working.
The seven lessons
Get one lesson a week
Short, practical, and written for owners of service businesses.